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Shownotes
Today on the Take on Board podcast, I’m speaking with Melissa Donnelly about the importance of strategic planning as a vehicle for bringing the lived experience of staff and clients/customers/members into the boardroom.
Melissa is the Chair of, Domestic Violence Prevention Centre (Gold Coast).
Melissa has been called a brain surgeon for brands. She extracts the DNA of businesses from the CEO’s brain and injects it across the organisation. In her 35-year-plus career, she’s triaged, rebooted and launched brands internationally and domestically. Melissa has been a brand builder for household names like MTV, ESPN, Microsoft and Telstra, plus brands that are rock stars in their own industries. If communications are at the heart of an issue, then chances are Melissa has seen it, mapped it and solved it. This is the lens she brings to her board role, where Melissa focuses on building a culture of intentional communications that connects board members, the organisation and stakeholders.




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